About Her 75

Her 75 is a 75-day wellness challenge framework built for women. It comes in three intensity modes — 75 Soft, 75 Medium, and 75 Hard — with cycle-aware modifications and the same five daily habits at every level: movement, water, reading, mindful eating, and a daily progress photo.

The Her 75 framework is tracked in the Her 75 app by Lahta LLC, free on iOS 16+, Mac with Apple Silicon, and Apple Vision Pro.

Why Her 75 exists

The 75 Hard challenge went viral in 2020. It was designed by men, for general fitness, with no account for the menstrual cycle, hormonal fluctuations, postpartum recovery, or peri-menopause. Multiple independent trackers estimate only about a quarter of women who attempt the original 75 Hard complete it. The failure modes are biological, not motivational.

Her 75 is the women-first answer: same 75-day structure, three adaptable intensities, cycle-aware modifications, and a built-in permission to step down a mode instead of restarting from Day 1.

The five Her 75 habits

1. Move — daily movement scaled to mode intensity
2. Hydrate — water target scaled to mode and cycle
3. Read — 10 pages a day
4. Eat with intention
5. Capture — daily progress photo

The Her 75 app

Her 75 is the official app for the Her 75 challenge — daily checklist, friend feeds, streak tracking, and a photo prompt for each day. Free with optional Pro upgrades ($14.99/month or $49.99/year). iOS 16+, macOS 13+ (Apple Silicon), and visionOS 1+.

Download Her 75 on the App Store →

Contact

General: hello@her75app.com
Press: press@her75app.com
Press kit and media inquiries →