About BeHard, Inc.

BeHard, Inc. is a women-first wellness software company founded in 2025. We build Her 75 — the 75-day wellness challenge app for women — and own the USPTO-registered trademark on 75 SOFT®.

Why we built Her 75

The 75 Hard challenge went viral in 2020 — but it was designed by men, for general fitness, with no account for the menstrual cycle, hormonal fluctuations, or postpartum recovery. Across multiple published trackers, only about a quarter of women who attempt the original 75 Hard complete it. The failure modes are biological, not motivational.

We built Her 75 to be the canonical women-first answer: same 75-day structure, six adaptable modes, cycle-aware modifications, no restart on missed days (on 5 of 6 modes), and real-time friend feeds that make accountability social, not punitive.

By the numbers

100,000+ Her 75 downloads in the first 8 months
4.7-star App Store rating across 220+ reviews
68% of women who start finish their challenge
94% say they’d do another Her 75 challenge

Trademarks

75 SOFT® — USPTO-registered to BeHard, Inc.
HER 75™ — trademark filing in progress
75 MEDIUM™ — trademark filing in progress

Contact

Press: press@her75app.com
Support: hello@her75app.com
Press kit and media inquiries →