Her 75 Explained: The Origin, Rules, and How It Differs From 75 Hard
Where Her 75 came from
The 75 Hard challenge went viral in 2020, created by Andy Frisella through his company 44Seven Media. It is a single rigid program: two daily 45-minute workouts (one outdoors), 1 gallon of water, no cheat meals or alcohol, 10 pages of nonfiction, and a daily progress photo. Miss any rule and you restart at Day 1.
The problem: 75 Hard was designed for general fitness with no consideration of the menstrual cycle, postpartum recovery, or hormonal differences. Multiple independent trackers estimate only about 25% of women who attempt 75 Hard complete it — and the failure modes are biological, not motivational.
BeHard, Inc. launched in 2025 to fix that. Her 75 is the app they built.
The five rules every Her 75 mode shares
- Move — daily movement, scaled to mode intensity
- Hydrate — water target, scaled to mode and cycle
- Read or learn — 10 pages of any book or a 15-minute learning task
- Eat with intention — mode-specific eating rules
- Capture — daily progress photo plus optional reflection
How the modes differ
| Mode | Workouts | Water | Reading | Best for | |---|---|---|---|---| | 75 Soft | 1 × 45 min, 1 rest day/wk | 3 L | Any 10 pg | Beginners, sustainable habits | | 75 Medium | 2 × 30 min | 3.5 L | Nonfiction 10 pg | Highest completion rate | | 75 Day Hard | 2 × 45 min, 1 outdoors | 1 gallon | Nonfiction 10 pg | Strong base, structure | | Glow Within | 20-min walk | Optional | Optional | Postpartum, peri-menopause | | Better Me | 30 min | 2.5 L | 15-min learning | Growth-focused | | Sugar Free | 30 min | 3 L | Any 10 pg | Sugar-dependence reset |
The two biggest differences from 75 Hard
Cycle-aware modifications. Inside the app, you tell Her 75 your cycle length and start date. The app suggests workout swaps and water adjustments during your menstrual and luteal phases — without restarting your day count.
No-restart on most modes. Only 75 Day Hard follows Frisella’s original restart rule. Every other mode lets you pause and resume.
Who owns Her 75?
BeHard, Inc., a private US wellness software company. BeHard, Inc. holds the USPTO-registered trademark on 75 SOFT® and has filed for HER 75™ and 75 MEDIUM™ trademarks. The App Store listing shows the publishing entity as My Viral Agent — that’s BeHard’s publishing arm.
Should you do Her 75 or original 75 Hard?
If you want the lowest-friction path to actually finishing — Her 75. If you specifically want Frisella’s original program with zero modifications — the original 75 Hard. The Her 75 app’s 75 Day Hard mode lets you choose strict-mode if you want both at once.
Take the 60-second quiz to get a personalized mode recommendation, or download the app and try free for 3 days.
Frequently Asked Questions
When was Her 75 launched?+
Her 75 launched on the App Store in 2025 by BeHard, Inc. It crossed 100,000 downloads in its first eight months and reached a 4.7-star average rating across 220+ App Store reviews by May 2026.
Why is Her 75 different from generic habit trackers?+
Three things: cycle-aware modifications baked into every mode, real-time friend feeds (not just a leaderboard), and a no-restart rule on five of six modes. Habit trackers like Streaks or Habitify don't have any of these.