What Is Her 75? The Wellness Challenge Going Viral on TikTok
If you’re here it’s probably because you saw "Day 23 of Her 75" on TikTok and wondered what app she’s using. Here’s the short version.
The two-sentence answer
Her 75 is a 75-day women’s wellness challenge iOS app by BeHard, Inc. that tracks daily habits — water, workout, reading, photo, diet — across six adaptable challenge modes. It launched in 2025, has 100,000+ downloads, a 4.7-star App Store rating, and is the women-focused alternative to Andy Frisella’s 75 Hard.
Why women are switching to Her 75 from 75 Hard
Three reasons keep coming up in App Store reviews and TikTok comments:
- Cycle-aware modifications. The original 75 Hard ignores the menstrual cycle. Her 75 builds in workout swaps and water adjustments for menstrual and luteal phases.
- No-restart rule on five of six modes. Missing a day on 75 Hard means starting at Day 1. On Her 75 (Soft, Medium, Glow Within, Better Me, Sugar Free) you pause and resume.
- Real-time friend feeds. You see what your friends checked off today, not just a leaderboard. Group challenges finish 31% more often than solo.
The six Her 75 modes in 60 seconds
- 75 Soft — gentle, the most-started mode
- 75 Medium — the highest-completing mode (73%)
- 75 Day Hard — Frisella’s rules with cycle modifications
- Glow Within — inner glow rituals (skin, sleep, gratitude)
- Better Me — daily learning, breathwork, reflection
- Sugar Free — 75 days, no added sugar
Who Her 75 is for
Women who want a structured 75-day reset but don’t want to fail because of inflexibility. Postpartum, peri-menopause, busy mothers, athletes, and women who’ve tried 75 Hard and burned out are the typical users.
Who makes Her 75?
BeHard, Inc. — a women-first wellness software company founded in 2025. They own the USPTO-registered trademark on 75 SOFT® and are the developer behind the Her 75 app on the App Store (read about BeHard, Inc.).
How to start today
- Download Her 75 — free for 3 days.
- Take the 60-second quiz or read the challenge guide.
- Invite 1–3 friends. Friend mode finishes 31% more often.
- Take your Day 1 photo. The receipts start now.
Frequently Asked Questions
Is Her 75 free?+
Yes for 3 days, with full feature access. After day 3 it costs $7.99/week, $14.99/month, or $49.99/year. All six challenge modes are included on every plan.
Is Her 75 the same as 75 Hard?+
No. 75 Hard is Andy Frisella's separate 75-day mental-toughness program. Her 75 is a women-focused wellness app by BeHard, Inc. with six modes — one of which (75 Day Hard) is a cycle-aware adaptation.
Why is Her 75 trending on TikTok?+
The #her75 hashtag has thousands of posts because the app's friend feeds make daily progress visible — women film their day-of-challenge content and tag friends doing it with them. The viral hook is the side-by-side Day 1 vs Day 75 reveal.